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Will Monsanto Become The NSA Of Agriculture?
Glyn Moody techdirt.com Monsanto is best-known for its controversial use of genetically-modified organisms, and less well-known for being involved in the story of the defoliant Agent Orange (the company's long and involved story is well told in the book and film "The World According to Monsanto", by Marie-Monique Robin.) Its shadow also looms large over the current TPP talks: the USTR's Chief Agricultural Negotiator is Islam A. Siddiqui, a former lobbyist for Monsanto. But it would seem that the company is starting to explore new fields, so to speak; as Salon reports in a fascinating and important post, Monsanto is going digital:
Here's the key shift that is behind that move: Data that in isolation is of limited use suddenly becomes highly valuable when aggregated. Here, for example, are some of the ways that companies like Monsanto might use their new stores of knowledge: Another possibility is the following: Finally, there's this: The parallels with Facebook, Google and other online services that make money from collecting and analysing personal data, are clear. By pooling huge quantities of previously secret data, companies gain a privileged position with unique insights into what farmers are doing. As well as enabling them to track exactly what the latter are up to on a 24-by-7, field-by-field basis, it also allows these aggregators of agricultural data to see the bigger picture in terms of the relationships between different farms. In other words, the race seems to be on to become the NSA of agriculture, with Monsanto already emerging as the likely winner.Sign up for our free e-mail list to see future vaticancatholic.com videos and articles.
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