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UC Davis paid $175,000 or more to scrub police pepper spray incident from web searches
boingboing.net
Looks like the geniuses who run UC Davis never Googled the words “Streisand Effect.”
After a police officer pepper-sprayed UC Davis students in a widely reported 2011 incident, the California university contracted with SEO consultants for $175,000 (or maybe more) to scrub unfavorable online items about the incident and boost online reputations of both the university and Chancellor Linda P.B. Katehi.
The Sacramento Bee reported on the SEO scandal, and based their story on documents newly released in response to requests filed last month under the California Public Records Act.
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