"The Zero1 Flexible Football Helmet May Save Players' Brains"

FOOTBALL IS A game of simple physics: One player has a ball, and many other players who do not have the ball want to stop him in his tracks. Sometimes this interaction happens at high speed. Speeds so fast that the parties involved bang into each other with a G force equivalent to a bowling ball being dropped on a head from 8 feet high...

The NFL has a very real head injury problem. And after years of outright denial, the organization has finally begun to acknowledge its culpability through payouts, research grants around traumatic brain injuries, and initiatives like the Head Health Challenge, which gives grants to companies working on advancements in football-related head health. One of those grant recipients was Vicis. Now, the Seattle company has designed a new, flexible helmet called the Zero1 it believes can reduce the chances of a player sustaining a concussion.