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"Target's new gender-neutral kids' room"
dailylife.com.au
Target is continuing its attempt to reposition itself as a progressive company with a firm eye on the needs of the modern family with the launch of 'Pillowfort', a line of gender-neutral bedding for kids.
It all started last year when Target promptly responded to complaints on social media that its kids section separated kids' toys, bedding and books with signs that said 'girls' and 'boys'. It now primarily uses gender-neutral signage.
The next step in their evolution was specifically designing a gender-neutral range of homewares for kids' rooms, and it's being met with rapturous virtual applause online.
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