Toy maker Mattel has announced it is launching a new line of “gender neutral” dolls, prompting some critics to accuse the company of trying to socially engineer children.
“Kids can customize the new dolls with long or short hair, pants or skirts, or both. The dolls come in six different skin tones,” reports Fox Business.
Kim Culmone, senior vice president of Mattel Fashion Doll Design, said the dolls were being released because “kids don’t want their toys dictated by gender norms.”
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” she said.
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