"Kellogg’s has launched a new LGBT cereal as part of an anti-bullying campaign, and pledged to donate $50,000 to a US LGBT lobby group. Its cereal ‘All Together’ combines six varieties of cereal in one box, and features the mascots of each on the packaging. The company said the cereal is “a symbol of acceptance no matter how you look, where you’re from or who you love”. The boxes could go on sale in the UK if the US trial is successful."
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