The idea, the Internet giant says, is to provide a sort of alternative narrative to those looking for information about extremism. In a statement, a Google spokesperson further explained, "What was referenced is a pilot Google AdWords Grants program that's in the works right now with a handful of eligible non-profit organizations. The program enables NGOs to place counter-radicalization ads against search queries of their choosing."
In addition to the counter-terrorism ads, Google is also ensuring that its subsidiary YouTube makes anti-extremism videos more discoverable, further aiding the overall efforts against ISIS and similar groups.
The move comes in the midst of an ongoing debate about the role and responsibility that social media groups should accept in responding to the proliferation of extremism.
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