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Google stung by Canada’s privacy commissioner for ads linked to personal health history
MICHAEL OLIVEIRA
vancouversun.com
TORONTO — Google has been caught afoul of the law by displaying web ads linked to a person’s health history, according to Canada’s interim privacy commissioner Chantal Bernier.
An investigation by her office backed up a man’s complaints that he was seeing so-called behavioural advertisements based on his web browsing history. After searching for information about devices to treat sleep apnea, he began to see ads for those devices as he browsed the web.
While behavioural advertising is not illegal, Canada’s privacy law does not allow consumers to be targeted based on “sensitive personal information,” including their health.
to read more: vancouversun.com
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