RICHARD FELONI businessinsider.com.au Google is beta-testing a program that tracks users’ purchasing habits by registering brick-and-mortar store visits via smartphones, according to a report from Digiday. Google can access user data via Android apps or their Apple iOS apps, like Google search, Gmail, Chrome, or Google Maps. If a customer is using these apps while he shops or has them still running in the background, Google’s new program pinpoints the origin of the user data and determines if the customer is in a place of business. Google gets permission to do this kind of tracking when Android users opt in to the “location services” option in their smartphone’s options menu and when iOS users agree to allow “location services” for Google apps like Gmail and Google Maps. The program was hinted at in an AdWords blog post from Oct. 1 regarding Google’s new“estimated total conversions” initiative. A “conversion” in this sense is a purchase, and Google is developing ways to track users across desktops, tablets, and smartphones. Google also mentioned that tracking conversions via phone calls is in the works, but has yet to release details. to read more click here: businessinsider.com.au
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