Google bans website ZeroHedge from its ad platform over comments on protest articles

Google has banned ZeroHedge, a far-right website that often traffics in conspiracy theories, from its advertising platform over policy violations found in the comments section of stories about recent Black Lives Matter protests.

Google also issued a warning on Tuesday to The Federalist over comments on articles related to recent protests.

A Google spokesperson said in an email on Monday that it demonetized the websites after determining they violated its policies on content related to race.

“We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing," the spokesperson wrote. "When a page or site violates our policies, we take action. In this case, we’ve removed both sites’ ability to monetize with Google.”

After publication of this story, Google backtracked Tuesday, clarifying that The Federalist had been warned about policy violations but still had time to address them. It now has three days to remove the violations before a ban goes into effect.

On Wednesday morning, Google said The Federalist had removed the comments that violated its policies and that it would take no further action.

Google notified ZeroHedge of the policy violations last week and banned the website from its ad platform.

Google's ban comes after the company was notified of research from the Center for Countering Digital Hate, a British nonprofit that combats online hate and misinformation. They found that 10 U.S-based websites have published what they say are racist articles about the protests, and projected that the websites would make millions of dollars through Google Ads.

ZeroHedge had already been demonetized prior to NBC News’ inquiry, Google said. ZeroHedge and The Federalist did not respond to requests for comment.

Imran Ahmed, CEO of the Center for Countering Digital Hate, said it found advertisements for many companies that had otherwise made public statements supporting Black Lives Matter and the recent protests running on the websites.

“We found that lots of those companies are inadvertently funding through their advertising content that is outright racist in defense of white supremacism and contains conspiracy theories about George Floyd and the Black Lives Matter movement," he said.

Google has banned various websites from its advertising platform in recent years, mostly targeting fake news operations.

ZeroHedge and The Federalist have become well known in recent years for publishing far-right articles on a variety of subjects.