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AMC spending $600 million to add recliners to movie theaters
Kwame Opam theverge.com Despite shifting to digital, pushing 3D, and raising ticket prices, the movie industry hasn't seen much growth in the last decade. According to the Motion Picture Association of America (MPAA), last year's box office only rose 1 percent as compared to 2012, and theaters face tough competition from the likes of Netflix. To get moviegoers to fill more seats, AMC Entertainment is spending $600 million over the next five years to outfit 1,800 of its 5,000 auditoriums with La-Z-Boy-style recliners. to read more: theverge.com
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