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How Did the ‘Netflix Reality Check’ Gather Its Data?
observer.com
Microphones are the new surveillance cameras.
TV news was abuzz Thursday morning after Variety reported on a presentation by Alan Wurtzel, a president at NBCUniversal, who said that streaming shows weren’t cutting into broadcast television viewership to the degree that much of the press seems to believe. Mr. Wurtzel used numbers that estimated viewership using data gathered by mobile devices that listened to what people were watching and extrapolating viewership across the country.
Wait, what? It’s using the microphones on cell phones to listen? Who’s it listening in on?
The company behind the technology is called Symphony Advanced Media.
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