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"Zuckerberg downplays Facebook advertising screwup"
nypost.com
Facebook insists it’s no big deal that it inflated numbers on viewership of its video ads — but some advertisers aren’t buying it.
Mark Zuckerberg’s social-networking giant apologized Friday as it admitted that, for the past two years, it has overestimated the amount of time users spent watching video ads by as much as 60 to 80 percent.
Specifically, Facebook said it had only included video views of 3 seconds or longer when calculating the average length of a video views it showed to advertisers, leaving out shorter times that would have brought down the averages.
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