Manny Pacquiao, Tiger Woods and Nike

charismanews.com

Although Manny Pacquiao quickly apologized for his remarks about homosexuals, Nike dropped him like a hot potato. In contrast, Nike never dropped Tiger Woods despite the revelations of his serial adulteries, even though those led to the destruction of his marriage and worldwide public shame. Why the double standard?

Does Nike believe that it is far worse to make a passing, extremely derogatory comment about homosexuals—one for which Manny quickly apologized and asked forgiveness—than to betray one's children and cheat on one's wife, sleeping with a bevy of different women over a period of years (including several porn stars)?

Or could it be that, because Tiger is still worth more money, his transgressions are more forgivable?

While appearing on a local Philippines TV station, Manny said, "It's common sense. Do you see animals mating with the same sex? Animals are better because they can distinguish male from female. If men mate with men and women mate with women they are worse than animals."

Not surprisingly, there was an immediate uproar, and Manny quickly apologized, saying, "I'm sorry for hurting people by comparing homosexuals to animals. Please forgive me for those I've hurt. I still stand on my belief that I'm against same sex marriage because of what the Bible says, but I'm not condemning LGBT. I love you all with the love of the Lord. God Bless you all and I'm praying for you."

There's obviously no comparison between Manny's words and Tiger's acts (I would ask male Nike executives if their wives would prefer that they said what Manny said or did what Tiger did). And again, Manny immediately apologized, with sincerity.

But that was not enough for Nike.

Manny committed the cardinal media sin: "Thou shalt not criticize homosexuality."

Better to be a married man who sleeps with porn stars over a period of years and destroys a marriage than to speak for a few seconds in a regrettable way about homosexuality and then quickly apologize for it.

Nike's statement read, "We find Manny Pacquiao's comments abhorrent. Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community. We no longer have a relationship with Manny Pacquiao."

Oh, the righteous indignation...

As Reuters reported on December 14, 2009, "Nike Inc Chairman and co-founder Phil Knight said the scandal surrounding Tiger Woods is 'part of the game' in signing endorsement deals with athletes and did not back away from the athletic shoe and clothing maker's relationship with the golfer."

Knight added, "I think he's been really great. When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now."

So, Tiger's multi-year, multi-woman adulteries are a "minor blip" while Manny's one-time, several seconds, quickly retracted, unfortunate comment about gay sex is "abhorrent."